The purple treat

2 FIL_10 (1)
2 FIL_11 (1)
2 FIL_12 (1)
2 FIL_13 (1)
2 FIL_14 (1)
2 FIL_15 (1)
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The services

01. VISUAL RESEARCH

Every project starts with a brief and your ideas. We help you to find the images that speak for you — visual references that bring your imagination to life and shape the story you want to share, with the perfect tone and identity.

02. LAYOUT DESIGN

This is where everything comes together. Your ideas and the selected visual references are shaped into a presentation designed to stand out — visually aligned with both the brand and the director’s vision. We curate the content with care and personality, blending visuals, videos, and text with intention and style.

03. EXTRAS TO ELEVATE YOUR PITCH

Looking to take your presentation one step further? We offer complementary services to enhance the visual and narrative impact of your deck: custom color palettes aligned with the project’s tone and brand identity, mood video edits to bring the story to life,
and ghostwriting support to help shape your treatment’s voice — all based on your ideas and creative direction.

04. BUILD YOUR OWN PACK

You can combine any of the services to create a custom package that fits your project’s needs.

Our signature combo includes Visual Research + Layout Design, a process that typically involves two days of research and one to two days of layout development — resulting in a complete, visually compelling treatment, ready to pitch.

Need more? You can also add the extra services.

Let’s shape it together

Where visuals take root

A space dedicated to treatments, visual research, and the early stages of storytelling. Here, moodboards, imagery, and creative direction come together to shape the tone and identity of a project.

Sample Treatments

  • Vivo

  • Personal Conexion Total

  • Jeansmania

  • Choco Roles Frutos Rojos

  • Nido

  • Max UCL

  • Kia Dale Share

  • Pepsi

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Funded by the European Union – NextGenerationEU. However, the views and opinions expressed are solely those of the author(s) and do not necessarily reflect those of the European Union or the European Commission. Neither the European Union nor the European Commission can be held responsible for them.

2025 © Lorena Monteiro | All rights reserved
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Bio

With over 20 years of experience in the audiovisual industry, I began my career as an Assistant Director in advertising, films and television, where I learned the value of teamwork and the craft of turning an idea into something real.

My path naturally led me to Directing — initially as part of the duo The Purple Lips — where I explored storytelling through commercials, music videos, and short films. Several of these works have been recognized at international festivals, known for their distinctive visual style, expressive use of color, and meticulous attention to aesthetic detail.

In addition to directing, I work as a Visual Researcher and consultant in the development of Audiovisual Treatments. I support fellow directors and creatives in building strong visual worlds, helping shape the tone, atmosphere, and identity of both fiction and advertising projects.

I’m passionate about creating visual universes, finding the right tone for each story, and collaborating with teams who value emotion, beauty, and detail as essential elements of storytelling. Always open to new ideas, creative challenges, and inspiring collaborations.