Logo Lore Monteiro
Director &
Visual Researcher

Director & Visual Researcher in Barcelona

Between the eye and the story

With over 20 years of experience in the audiovisual industry, I began my career as an Assistant Director in advertising, film, and television — where I learned the value of teamwork and the craft of turning an idea into something real.

Services

Visual Research

Advertising

Short Films

Videoclips

 
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Curious about the journey behind the visuals?

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Curious about the journey behind the visuals?

[ Read Bio ]
My Work

Selected works across advertising, short films, and music videos — where image and emotion meet to tell stories with style, precision, and visual depth.

Advertising

A curated selection of commercials where storytelling meets visual precision — crafted for global brands with attention to detail, emotional resonance, and a distinctive sense of aesthetic and rhythm.

Short films

Narratives told through a personal lens — short films that explore emotion, visual symbolism, and character with an authorial voice. Selected works featured in international film festivals.

Videoclips

Music meets image — expressive visual pieces where rhythm, style, and concept merge to enhance the emotional core of each track. A playground for experimentation and bold aesthetics.

Beyond the Frame
Looking for more?

Discover a wider selection of work, from international campaigns to bold visual experiments.

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Where visuals begin

From mood boards to full treatments, this is where visual storytelling takes shape. Dive into the creative process behind the scenes.

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Logo The purple treat
VISUAL RESEARCH & TREATMENTS

Where ideas take visual form. The Purple Treat is a space dedicated to treatments, visual research, and creative development — helping directors and teams shape the mood, identity, and atmosphere of their stories.

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Let’s create something meaningful
Open to collaborations, creative challenges, and stories waiting to be told.
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Every project starts with a conversation
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«Funded by the European Union – NextGenerationEU»

Funded by the European Union – NextGenerationEU. However, the views and opinions expressed are solely those of the author(s) and do not necessarily reflect those of the European Union or the European Commission. Neither the European Union nor the European Commission can be held responsible for them.

2025 © Lorena Monteiro | All rights reserved
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Bio

With over 20 years of experience in the audiovisual industry, I began my career as an Assistant Director in advertising, films and television, where I learned the value of teamwork and the craft of turning an idea into something real.

My path naturally led me to Directing — initially as part of the duo The Purple Lips — where I explored storytelling through commercials, music videos, and short films. Several of these works have been recognized at international festivals, known for their distinctive visual style, expressive use of color, and meticulous attention to aesthetic detail.

In addition to directing, I work as a Visual Researcher and consultant in the development of Audiovisual Treatments. I support fellow directors and creatives in building strong visual worlds, helping shape the tone, atmosphere, and identity of both fiction and advertising projects.

I’m passionate about creating visual universes, finding the right tone for each story, and collaborating with teams who value emotion, beauty, and detail as essential elements of storytelling. Always open to new ideas, creative challenges, and inspiring collaborations.